Freedom is the tool in my essential toolkit for living life. It enables me to freely express and more than that, to freely think, letting the mind wander around in deep caves of imagination. Freedom is what makes the seemingly impossible things turn possible. I strongly feel that after a…

NOT MASS, NOT SPAM, NOT SHAMEFUL….…

Marketing, what’s the first thoughts, pictures, come in your mind when you hear “Marketing”?

What comes in your mind? Is it multiple billboards and ads running on different platforms? Well this is the understanding of Marketing that we still have, but like our life, Marketing has also changed. …

on working with “This is Marketing” team of Passionately Curious

Where to even start? I have learnt so many things, in this not so short but also not so long span of 2–3 months while working with Saurabh Mithal, the founder of Passionately Curious. …

THE PROCESS OF BEING BETTER

We talked about how this better is about those who we are seeking to serve, by empathising with them and helping them find the better.

We know that better is the journey not the destination, we help our customers to find the joy and satisfaction on their journey. To understand…

WHAT DOES A MARKETER MEAN BY BETTER? WORDS AND ACTION

What does the word BETTER mean? It mean that out of certain things some are better than others, then comes the question why?; why something is better than other? isn’t is simply because we think that it is more suited to us than the other one. …

CONTINUED…….

“WINNER TAKES IT ALL” RARELY IS

The idea here is to understand that- to succeed you do not need to cater every single field, or every single customer out there. No, you only need your smallest viable market, to succeed we need quality not quantity.

For the same author gives example of elections, not everyone…

CONTINUED…..

FORCING A FOCUS

Pursuing mass, is similar to pursuing mediocrity you cannot choose extremes here you have to make compromises, you cannot please or offend people. You cannot specialise and have to generalise things. That is not what we are seeking. So begin with Smallest Viable Market.

What’s the minimum number of…

What change are you trying to make?

It’s a simple question, but a loaded one, because it implies that you’re responsible. You are an actor with intent, an agent of change, a human being working hard to change other human beings.

The changes that we want to make can be…

Maitreyee Katre

Taking a step forward daily to improve myself. To cover a distance of thousands of miles first you have to take your first step.

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