Learning to see

You can learn to see how human beings dream, desire and act. And if you help them become better versions of themselves, the ones they seek to be, you are a marketer.

— Seth Godin, This is Marketing

Being a marketer is simple, but the process to become one is not easy to embrace. Learning to see what other dream of, what they desire and how they make decision require us to understand. Understand through the action, through the empathy and patience.

It is about investing our time energy and effort in people and being happy while doing that. It is about being a step ahead of our audience in knowing what they desire of, what they want.

It is about understanding people who we want to serve, making their needs, wants, desires, visible to us. And it’s not easy, not at all, but it is simple.