The Lock and the Key

When we have a lock, finding the key for it becomes simpler. But, the opposite situation is very complex, when we have a key finding the lock for the key becomes a hassle.

While marketing also, it makes sense to first find the audience we want to serve, for whom we want to do the work we can do and the work we want to learn, and then making the product based on their needs and our individuality is a simple and effective game. We have the audience (the lock) and now we are using the weapons in our arsenal to make the product or service (the key) which suits them the best.

To find the right lock for ourselves, we need to talk, we need to listen, we need to ask, we need to empathize. Not one of them is easy, but as Seth Godin says, marketing is about making things better, it’s not easy, but the steps are well lit.